Team Sky have announced that their riders will be wearing a special edition white version of the Team Sky jersey at this summer’s Tour de France.
The new design, which has been produced in partnership with Castelli, will will continue to carry the data pattern featured on the 2017 Team Sky kit with the traditional black jerseys swapped for a new, white design. Fans will also have the chance to see their name featured on the jerseys worn by Team Sky at the Tour de France team presentation in Dusseldorf on Thursday 29th June.
A selection of fans will see their names printed into the blue line on the back of jerseys which will be worn by riders as they are introduced to the crowds.
Team Sky’s Chris Froome, who this year will be targeting a fourth Tour de France victory, said: “The backing we get from Team Sky fans means so much to the riders, and it really makes a big difference to us wherever we are racing.
“Giving fans an opportunity to be right there with us as we kick off this year’s Tour de France is just a small way for us to say thank you for that support”.
Speaking about the new Team Sky Tour de France jersey, Team Principal Dave Brailsford said: “We have always admired Castelli given their heritage and our shared passion for innovation. That’s why our kit this season reflects our history as a team and our ambitions for the future – with Italian flair and design. And our riders love it.
“Castelli also looked at different colours during the design process last year. We all loved the white. We are always up for doing things differently and decided the best time to unveil it would be at the Tour – the world’s biggest bike race. We can’t wait to get racing wearing it”.
Steve Smith, Brand Manager at Castelli, said: “One of the designs we looked at for the 2017 season was a white version of what eventually became the 2017 Team Sky kit. We all knew that we wanted to use the new design, and the Tour is the perfect opportunity to do that. The kit looks so modern, and yet classic at the same time. We can’t wait to see it being worn by Team Sky”.
Fans who want to apply for the chance to see their name featured on the back of the presentation jersey have until the 13th June to enter their details at teamskypromotions.com/whitejersey
The Team Sky 2017 Tour de France kit will be available for purchase as a limited edition from 12th June through www.castelli-cycling.com and at selected Castelli retailers.
Sounds like an easy way to sell more jerseys!!
there’s already a white TdeF jersey, no?
Exactly… this new team jersey will cause confusion.
Looks amazing.
It should have said boring on front instead of sky