Team WIGGINS Le Col have announced a new partnership with Subaru UK who will provide a fleet of new Outbacks to support the British Continental cycling team throughout the 2019 race schedule.
The vehicles will follow the team at leading development races across the UK and Europe throughout the summer. Subaru will also showcase the new vehicles at the London Bike Show March 29th – 31st at the Excel in London.
The new deal was brokered and negotiated by Trinity Sports Management, a leading management, marketing and events agency, who also run Team WIGGINS Le Col.
Jamie Barlow, Head of Cycling for Trinity: “I am very happy to welcome such a reputable brand like Subaru on board for the coming season. Their vehicles have a long standing reputation for capability, in all conditions, which is vital to supporting the riders from behind the peloton during our busy race schedule.
“We have a very talented young roster this season that will be competitive and fighting for wins. We look forward to showcasing the WIGGINS Le Col team cars to a new audience at races throughout the UK & Europe.”
Alexandra Bevan Lyons, Subaru’s Head of Marketing: “We’re delighted to partner Team WIGGINS Le Col and look forward to supporting this inspirational young team of future cycling champions during their coming race season throughout the UK and across Europe. Subaru enjoys an enviable reputation for building incredibly safe, capable and reliable cars and we’re thrilled to provide WIGGINS Le Col with a superb fleet of race cars to support their goals.”