Brim Brothers, the Irish company who had been developing what was described as the World’s First Wearable Power Meter for Cyclists have announced that they are ceasing operations.

The news was announced in a statement from CEO of the company Barry Redmond. He outlined that they struggled to achieve the consistent accuracy that was required and they were unable to find additional investment for testing of the product. In addition, he also confirms that they will be unable to provide refunds to customers.

Brim Brothers launched the power meter on Kickstarter back in February of this year with the aim of receiving backing of €100,000 which they exceeded.

The statement is as follows:

With great sadness I have to tell you that Brim Brothers is ceasing operations.

We have run out of time and money. The difficulties we have had with production quantities, together with variable accuracy of the finished units when in use, mean that we are unable to deliver and we don’t have the resources to continue.

Over the last couple of weeks it has become clear that putting an innovative product into manufacture has more challenges than we planned for, particularly achieving the consistent accuracy that a power meter requires. Our first production batch demonstrated that more time and investment is needed to test and re-test new production processes. This is beyond our resources, and our efforts to find new finance have not been successful.

What this means for you as a customer is that we can’t deliver your power meter, and we can’t provide a refund. For me personally this is what hurts most, and I wish there was something I could do to change it.

We attempted to create the most innovative power meter in the world, the only wearable power meter, and in doing that we probably took on bigger technical challenges than any other power meter design team. Over the last 8 years we solved so many of the challenges, and created new technologies, but we have fallen short at the last hurdle. We very nearly made it.

To our customers, our employees, and the many people who have supported us in so many ways I say thank you, and I’m sorry we couldn’t deliver.

Barry Redmond
CEO, Brim Brothers


Please enter your comment!
Please enter your name here