Patrick Lefevere, CEO of Deceuninck – Quick-Step Team, was on hand at the BMW Belux headquarters in Bornem, last Friday, to receive the keys to the first of 15 vehicles that will be used by the Belgian-based team from next season.
The fleet of cars will be made up of nine BMW X1s Drive 18i’ and six BMW 520i Touring, as part a multi-year agreement. The partnership will also see Deceuninck – Quick-Step Team use the brand-new BMW X7, which is due to be launched in March.
When speaking of the new partnership, Lefevere said, “We are really pleased to have BMW join us as our new Official Car Partner. We are always looking for innovative ways to improve our setup and support the team. However, we believe that having an Official Car Partner like BMW, that is as passionate about innovation as we are, can help to deliver even more success and satisfactions.”
President and CEO of BMW Group Belux, Eddy Haesendonck said, “BMW Belux are delighted to be joining forces with a team as successful as Deceuninck – Quick-Step. We feel that BMW build cars that are the very best quality and give a luxury and dynamic driving experience that cannot be rivalled. These values mirror Deceuninck – Quick-Step Team’s winning mentality and desire to be the best cycling team in the world, and that’s why this partnership makes us very proud.”
