The Cycle of Good is a project which is helping to end poverty by upcycling waste products which are turned into useful products by trained artisans in Malawi who are earning a good living.
The short film below shows how old blown out inner tubes are being saved from landfill in the UK and turned into various useful products such as wallets, phone cases and bags by tailors in Malawi.
The products are then bought back directly from the tailors by The Krizevac Project – an organisation which creates self-sustaining businesses to provide lasting income which is then used to help the poorest of the poor. This multiplies benefit from the donations which have seeded the start of new enterprises.
Krizevac Project has helped organisations in deprived communities to succeed by constructing quality buildings and by providing essential equipment and skilled volunteers.
Numerous bike shops throughout the UK became drop-off points for used tubes which were then sent to Chilomoni in the southern African country.
You can find out more about the project on their Facebook page.
