Former professional Sean Yates has been announced as the ambassador for Ribble’s e-road bike – the Endurance SLe.

“Cycling has always been my life but due to health issues I’ve not been able to ride where or as much as I’d like,” said Yates. “I will always have the passion to ride and the head and heart still want to experience that feeling of freedom. Without this bike I might be stuck indoors watching daytime TV.

“The SLe gives me the opportunity to go back out on rides I thought were no longer possible, to still take on the epic climbs and carry on enjoying my cycling.”

During his career, Yates wore the yellow jersey at the Tour de France, won stages at the Tour and Vuelta in addition to winning the Tour of Belgium overall and the British Road Race Championships. Following on from his retirement, he worked as a Directeur Sportif and was inducted into the British Cycling Hall of Fame.

“As a young rider I remember watching Sean race, inspired by his class and toughness especially against the clock and in events like the Tour and Paris Roubaix, so I’m especially pleased that a rider with Sean’s pedigree is an ambassador for our all-new SLe,” said Andy Smallwood, Ribble Cycles CEO.

“He’s a true British cycling legend, recognised for his incredible turn of speed and power, which really matches our world class SLe and is the making for a great British brand partnership. I can’t wait to see him back out on the road and conquering those climbs.”

The Ribble Endurance SLe features a stealth internal battery and electric drive system and with complete builds starting from 11kg, it is the World’s lightest e-road bike range.

Yates added: “I’m keen to start promoting the virtues of the SLe and the benefits associated with e-road bikes. Anything that looks this cool and rides that well and can get people back out there riding, keeping up with the group on the hills or cycling further and over terrain they never thought possible – has got to be a good thing.”

Sean will be riding the SLe in Spain and across Europe during 2019.


Please enter your comment!
Please enter your name here