MINI Netherlands are set to partner Team Giant-Alpecin from 2016, whereby the WorldTour team will drive the new MINI Clubman during the season.
The partnership, which will begin January 1 2016, will perhaps surprise some, but according to Hidde-Jan Haven, brand manager for MINI Netherlands, the MINI Clubman is a perfect fit for Team Giant-Alpecin: “The new MINI Clubman offers plenty of space, making it the ideal team car.”
Haven is very enthusiastic about the partnership and sees many similarities between the two organisations: “MINI and Team Giant-Alpecin both have a strong focus on innovation and technology. With this partnership we are supporting a successful team with lots of potential.”
Iwan Spekenbrink (NED), CEO of Team Giant-Alpecin, also sees many opportunities in the partnership: “Our mission is to inspire cyclists around the world and to encourage sporting excellence. A top brand like MINI will certainly contribute to this.”
Iwan Spekenbrink said: “In cycling, much is asked of a team car. The MINI Clubman is the perfect reinforcement for our team. This partnership fits perfectly with our ‘Keep Challenging’ philosophy based on innovation, cooperation and continuous improvement.”
Mini team cars for Giants. Interesting…
jokes will be abound at the giro!
Henry Doherty cancel the order for the Skoda’s… We’re getting mini’s
Bring it on