Trek-Segafredo will race in new high-visibility team kit and bikes at the upcoming Japan Cup criterium and road race. According to a statement from the team, the new kits and bikes “carry forward Trek’s safety message regarding the importance of on-road detectability”.
The new kits will be adopted by the team after the Japan Cup as their standard training kit.
The statement goes on to say: “Increasing rider safety is a core value for Trek. The company recently released the results of an ongoing safety study about rider visibility, conducted in partnership with students at Clemson University’s Perceptual Awareness department. The results of the study formed the foundation of the company’s safety message, the ABCs of Awareness. ”
“The ABCs of Awareness—Always on (ride with lights, day and night), Biomotion (highlight the body’s moving parts), and Contrast (fluorescent during daylight, reflective in low-light conditions) — are the simple steps every rider can take to increase detectability.”
“Trek-Segafredo’s special edition Japan Cup kits and bikes serve as a reminder to all cyclists of the importance of wearing colors that contrast with the environment.”
“According to a 2015 study conducted at Denmark’s Aalborg University, a rider wearing fluorescent in daylight can decrease the risk of an incident by as much as 53% (Lahrmann & Madsen, 2015). After the completion of the Japan Cup, the kits will be adopted by the entire team as their standard training kit.”
The team racing in Japan will be made up of Fabian Cancellara, 2015 Japan Cup road race champion Bauke Mollema, 2015 Japan Cup criterium champion Fumy Beppu, Gregory Rast, Jasper Stuyven, and Eugenio Alafaci.
I realize safety first but the old white and black kit was my fave.
Luke Pepper
Matt Fenrich
Dermot Kealey
I was just sick in my mouth.
That is class!!!
It’s important for winter trainings
Fugly….
Savage! Cillian Moffat rob has two on our for us… Sponsored of course
Right up your street Mr Paul Angus
Oh nice
Very sweet indeed!
Vito Barbera they are copying B1 EVO! Lol
Thier statment, is that we have know and have been doing for the past 5 years… The statement goes on to say: “Increasing rider safety is a core value for Trek. The company recently released the results of an ongoing safety study about rider visibility, conducted in partnership with students at Clemson University’s Perceptual Awareness department.
Jakob fluo kolo..
Maks Repše bruhh
Bright Day use LED tail and head light is the number one thing that will make you visible to cars.
I want that bike!
Fuck hi-vis, what about driver responsibility? 2 tons of steel and rubber and people think they can throw it around like a toy. IT’S AS DEADLY AS A HANDGUN! Cars at 30mph have more than 20x the impact force of a 44 magnum bullet at muzzle velocity. It’s about time cars in crashes were treated like firearms at a homicide.
Hi-vis is victim blaming.