Team Sunweb have unveiled their new race kit which will be worn during the 2017 season and for the first time in the team’s history all three of its programs – men’s, women’s and development – will race under the same name, wearing the same kit.
The black and white clothing is manufactured by Etxeondo and retains what the team calls their “Keep Challenging” two stripe design.
The team work with the Research & Development departments of its suppliers Giant, Etxeondo and DSM’s Dyneema on product and fabrics innovations and use the research facilities and science of high-end wind tunnels at the Technical University TU Delft.
The team’s distinctive black and white identity centred around its two stripes is present across all of the teams equipment – Giant bikes (men’s and development program), Liv bikes (women’s program) as well as the team’s MINI vehicles.
CEO Iwan Spekenbrink said: “We are proud to present our new kit for 2017 along with our new title sponsor, Sunweb. We’re pleased to have retained our two stripe design as it represents our deeply embedded “Keep Challenging” approach. For the team and its members, the meaning of these two iconic stripes goes far beyond an appealing design on a race kit, as one rising stripe represents the continuous development of the athletes and the other represents the continuous development of the team’s science and technology driven sport environment – together they form the “Keep Challenging” strategy to which the team has been committed to as their key growth-driver from day one.”
