Team Sky has unveiled its new kit for next season and revealed the new, white jersey riders will be wearing in 2018.
The kit, produced with Team Sky’s Performance Clothing Partner Castelli, will give the team a new look for the new season. However, the kit also retains the line on the back of the jersey, a feature of every Team Sky kit since the team began racing in 2010, while the ‘data pattern’, which records every one of Team Sky’s victories, has been updated to include the team’s wins from 2017.
Victories from 2010-2016 are now in one place on the back of the jersey, with all the wins from the 2017 season represented by a pattern embedded within a blue band across the front of the new jersey.
Introducing the new Team Sky kit for 2018, Team Sky Principal Dave Brailsford said: “We initially changed to white jerseys for the Tour de France last summer, and it was the feedback from riders and the response from our fans that inspired us to go white for the 2018 season.
“Our ambition is for our riders to have the leading performance clothing in the peloton, and we believe that the 2018 kit is our best yet”.
Steve Smith, Brand Manager at Castelli, said: “Since we began our partnership with Team Sky they have embraced new ideas around every aspect of the team kit.
“That attitude has given us the opportunity to work with them to create something unique and different for 2018. Not only does the new kit look great, but we’re confident it will be the best performing Team Sky kit yet.
“Castelli and Team Sky have worked closely throughout 2017 to refine, update and improve all aspects of the kit. Riders and staff have been right at the heart of the process, influencing everything from design through to the specific technical updates we have made.
“We’re proud of our partnership with Team Sky and we’re looking forward to more success together in 2018”.