The Washington Post published an article comparing this weekend’s much hyped Super Bowl to the forthcoming World Cycling Championships in Richmond, and included some interesting statistics.
In the article entitled, “Super Bowl is small fries compared to this: World cycling race is coming to Richmond”, they have compared the projected TV figures the two events, outlining that “The organizers figure the global TV audience will number 300 million. The Super Bowl, billed as a worldwide attraction, may get 115 million viewers, 98 percent of them in the United States.”
Richmond paid $7 million dollars to get to host the Worlds, and in addition to the massive TV audience, the organisers also expect 450,000 people to line the streets.
“This is really the biggest thing there’s ever been in Richmond from a global perspective,” says Tim Miller, chief operating officer for the race.
You can read the full article here: