In today’s Tour of Flanders, the first rider to pass through the village of Sint Eloois Winkel after 34kms will win a decent enough prize.
The vilage is home to the Steene Molen brewery, and they have announced that the first rider to pass through the village will win his weight in beer.
It seems that Matt Brammeier (MTN-Qhubeka) is particularly keen to win the prize. In addition to the usual sticker on his top tube showing the various climbs that they have to negotiate during the day, he’s also placed a reminder on his handlebars of the prize to be won.
Best of luck to him with that!