The ‘it can wait’ campaign is a simple idea that tries to raise awareness of the dangers of driving through education and by asking people to pledge not to use their phones while driving.

The campaign is backed by AT&T who have also created apps that silence all incoming messages once you go over a certain speed.

“When you see the driver next to you looking at their phone, it’s no longer safe to assume they’re texting. New research from AT&T* shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.

7-in-10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. Among social platforms, Facebook tops the list, with more than a quarter of those polled using the app while driving. About 1-in-7 said they’re on Twitter behind the wheel.”

You can make a pledge to keep your eyes on the road by clicking here and joining the 10,0001,047 other people who have already made the pledge.


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