The Dear Motorist campaign was set up to raise awareness about the dangers on our roads for cyclists. The aim of the project is simple. Sign a pledge that you will be more aware of other road users, either as a cyclist or as a driver.
“In the last 10 years nearly 7,000 cyclists have been hit and killed in cyclist-motorist accidents. Our goal is to reduce that number by creating an alliance between Cyclists and Motorists to be more aware of each other and to share the road. Join us and together we can make a difference. I pledge to be more aware of my surroundings on the road. Beginning right now, I will do my part to help put an end to cyclist fatalities by committing to drive and cycle as responsibly as I can.”