British Cycling has responded to the ever-increasing popularity of sportives by launching a series of videos, collectively called Ridesmart, to help cyclists improve all aspects of their riding. The intention is to educate riders participating in sportive events, training or just everyday cycling on the public highway, about the need to ride safely and responsibly.
The Ridesmart videos have been launched to provide advice on key points including:
– Sportive etiquette
– Group riding and descending
– Preparing for and pacing a sportive
– Climbing in and out of the saddle
Jonny Clay, British Cycling’s cycle sport and membership director, says: “While our previous campaign, Racesmart proved very popular in advising racing cyclists how to compete responsibly and improve their performance, Ridesmart is aimed at helping cyclists get the most from their sportive riding.
“We are sure that Ridesmart will be equally as successful and a valuable source of advice and knowledge for the growing numbers of people who want to take part in sportives.”
