ASSOS of Switzerland has entered into a three-year partnership with Team Dimension Data as the team’s technical cycling apparel supplier.
Effective from 1st January 2019, ASSOS will outfit both the Team Dimension Data for Qhubeka WorldTour licensed team and the Team Dimension Data for Qhubeka Continental team.
ASSOS will be working closely alongside the riders to gather technical feedback on the products and the riders will also be collaborating with ASSOS to assist in R&D for product innovation and to promote the #EquipmentNotClothing and #SponsorYourself brand ethos.
Team Dimension Data for Qhubeka Continental team will form an extension of the ASSOS Werksmannschaft — the ASSOS internal test team.
Douglas Ryder, Team Dimension Data for Qhubeka Team Principal said: “To have ASSOS partner with Team Dimension Data is a major coup for our organisation. The quality of their products is without peer and means that our riders will be kitted in the most technologically advanced products in the peloton. Our partnership will go beyond just the supply of apparel though; as we will work closely with ASSOS in the research and development of new items while they deeply share our teams values through the association we have with the Qhubeka charity, in changing lives through bicycles. The passion which the ASSOS team have already displayed with us is infectious and this mix will undoubtedly see us share many successes in the years to come.”