The performances of World Tour team AG2R La Mondiale this season have had an extremely positive impact on brand awareness, according to a report published by the team.
According to the Kantar TNS study, conducted among a nationally representative sample of the population aged 15 and over, the company received an estimated €100 million of publicity of which more than half occurred during the Tour de France.
The study, which involved a sample size of 17,500 people, also found that AG2R La Mondiale is the favourite French cycling team for the third year in a row and nearly 1 in 2 French people know that AG2R La Mondiale is sponsoring a professional cycling team.
Amongst the team’s wins this season were the Grand Prix de Plumelec (Alexis Vuillermoz), the French National TT Championships (Pierre Latour), Belgian National Road Race Championships (Oliver Naesen), stage 12 of the Tour de France (Romain Bardet) and Tre Valli Varesine (Alexandre Geniez).
“Our cycling team, of which we are very proud, is today one of the most successful of the UCI WorldTour because in all areas, we work with professionalism and rigour,” said Yvon Breton, AG2R La Mondiale’s Director of Sponsorship.
“Our riders and their coaches are fully aware that to reach the highest level in cycling, every detail counts and the precision of every move is essential. This incredible adventure that they made us live this season is above all the fruit of an impressive collective work.
“During this season, which marks the 20th anniversary of our partnership with Vincent Lavenu’s cycling team, they thrilled us and literally inflamed the hearts of the French during the Tour de France, especially Romain Bardet whose exceptional performances allowed him to get on the podium for the second year in a row.”
