Adam Butler has a simple solution to a complex problem. As as cyclists and a driver he feels that a simple wave will help people see you for more than just an annoyance on the road.

Butler is launching the WAVE campaign in his hometown in hopes to improve relationships between cyclists, pedestrians, and drivers. “We need something to lube this big old crazy machine called ‘getting around’, and I think it’s waving,” Butler says. Take a look at the video below and give it a go yourself.


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